Why Us
Pacific Pride is a recognized leader in commercial fueling. With over 1,000 locations – and over 1,000,000 fuel cards in the marketplace – Pacific Pride is revered by small and large commercial fleets for quick, convenient and hassle free cardlock fueling.
For more than 40 years, Pacific Pride has established itself as a leader in providing Marketers and their fleet customers the best in security, accuracy and technology. Pacific Pride is currently focused on growing in key markets throughout the United States.
By joining the Pacific Pride network, you align yourself with a leading commercial fuel card and branded cardlock network.
To be profitable in today’s economy, businesses must keep a watchful eye on every expense. The Pacific Pride Commercial Fueling System® offers fleet managers and business owners a level of purchase controls, site access, and security that is unparalleled in the industry.
Pacific Pride gives you – as an independent Petroleum Marketer – the opportunity to offer your customers a branded fuel card that provides nationwide acceptance. Pacific Pride cards can be used at any Pacific Pride or Fuelman site across the U.S.
Maintain complete control and build fuel sales
As a Pacific Pride Marketer, you have complete control of your customer portfolio. You set the fuel price at your sites and when your customer use other sites on the Pacific Pride network. You also make money when any of the over one million Pacific Pride cardholders fuel at one of your locations.
Nationally recognized brand
Pacific Pride is a nationally recognized brand and a market leader in cardlock fueling. Our innovative approach to customer engagement and commercial fueling continues a long history of industry success coupled with a consistent networkwide offering.
Pacific Pride’s brand recognition provides your business a gateway to existing and prospective customers.
How We Work
Pacific Pride provides fuel card authorization, transaction processing, cardlock site branding, and reciprocal site access for independent Petroleum Marketers.
As a reciprocal network, Pacific Pride enables you to purchase fuel from other Pacific Pride Marketers when your customers fuel at their locations. Conversely, you sell fuel to other Pacific Pride Marketers when their customers fuel at your sites. Transfer payments for fuel exchanged on the network occur every 10 days. The reciprocal exchange of products with other Marketers allows you to sell a branded fuel card accepted at Pacific Pride sites nationwide.
There are five types of Pacific Pride fuel transactions.
Domestic Transaction
Your Customer, using your card at your Location
- You set the fuel price
- You market your sites as being part of the Pacific Pride network
Remote In-network Transaction
Your Customer at another Pacific Pride Location
- You set the fuel price
- More sites = more volume
Remote Extended (Fuelman) Network Transaction
Your Customer at a Fuelman Location
- You set the fuel price
- Margin based on a percentage of the retail fuel price
- Provides your customers access to over 65,000 retail locations nationwide
Foreign Transaction
A Pacific Pride Customer of another Pacific Pride Marketer at Your Location
- You receive $0.09 per gallon
- No credit to carry
- No billing to administer
- More customers = more volume
Third-Party Card Transaction
In addition to the PrideAdvantage card and PRIDE PAY mobile payment app, as a Pacific Pride Marketer your cardlock sites accept all major fleet credit cards – Comdata, Comdata MasterCard, WEX, FleetOne, EFS, TCH, T-Chek, and Voyager
- Margin based on the retail spread between the wholesale and retail prices in the market area where your site is located
- No credit to carry
- No billing to administer
- More customers = more volume
Testimonials
“Pacific Pride is a vital part of our business. We would not be the organization we are today without the network of locations providing our customers with thousands of sites. It has grown our gallons and customer count in a way we could not do without joining Pacific Pride.”
Aaron Reding, COO
PetroCard
“Pacific Pride provides us with technology we could not deliver on our own. Today’s fleet manager expects advanced tools, fraud protection, consolidated billing, and web-enabled capabilities, all of which we leverage with Pacific Pride to our customers.”
Jordan Broyles, Commercial Sales Manager
Tri Star Energy
“The value of growing our gallons by leveraging the network without the capital expense of building additional locations is a game changer. Our customers benefit by having us as a trusted partner who takes care of them. They run their operations knowing that fueling their fleet is not going to be an issue. Pacific Pride makes that possible.”
Travis Coulter, Operation Director
CO-Energy
Marketing
We help you market your fuel card business and sites
Through our annual Marketing Program, we solicit local fleets and business owners on your behalf. The campaigns tout both the advantages of your Pacific Pride card offering, and the value of the Pacific Pride network.
With Pacific Pride’s site network, it’s easy to build a loyal customer base
When your customers venture outside your service area, they are encouraged to use one of more than 1,000 Pacific Pride fueling locations nationwide. If a Pacific Pride site is not convenient, your customers have access to over 65,000 retail sites via the Fuelman network. You receive a daily report showing where your customers fueled, and the amount and type of product they purchased.
Established Customer Base
Once your sites are branded, you have the added benefit of over one million Pacific Pride cardholders being directed to your locations through our Site Locator and mobile apps.
Site Types
Pacific Pride works hard to maintain the integrity of the network and the coverage it provides for our cardholders. We are always looking for new locations and great Marketers to grow with!
Plus, Pacific Pride gives you the opportunity to co-brand your retail sites as Pacific Pride under our PrideNet program. This gives you the ability to expand your proprietary network of Pacific Pride sites and have more Domestic transactions.
Pacific Pride Cardlock Network Site – A Pacific Pride Cardlock Network Site is a commercial automated fueling location which has been approved by Pacific Pride through the site registration process. Pacific Pride Cardlock sites accept all valid Pacific Pride – PrideAdvantage cards, PRIDE PAY digital cards and 3rd-Party cards, and process transactions through Pacific Pride approved point-of-sale (POS) equipment.
PrideNet Site – A PrideNet site is a fueling location owned and operated, or exclusively supplied, by a Pacific Pride Marketer. Pacific Pride approves such sites through the site registration process. Fuel and related products can be purchased at these sites using the Pacific Pride – PrideAdvantage card and settled through the Pacific Pride Network. A site must be Fuelman accepting before it can be added as a PrideNet site.
Pacific Pride Ghost Site – A Pacific Pride Ghost Site is a Cardlock site approved through the site registration process. Pacific Pride Ghost Sites only accept valid Pacific Pride cards issued by the Marketer to which the site is registered.
Pacific Pride Private (Captive) Site – A Pacific Pride Private Site is a Cardlock site Pacific Pride approved through the site registration process. This site is also referred to as “Captive”. Pacific Pride Private Sites are not open to the public and provide for private use by a single customer’s Pacific Pride cards on private property. Private or Captive sites are primarily for the purpose of servicing governmental accounts or large commercial accounts with onsite fueling facilities.
Extended Network Site – An Extended Network Site is a retail fueling station that sells fuel to the public through an electronic point-of-sale system that is connected to the Fuelman Network.
Our Process
As a Pacific Pride Marketer, you’re in the commercial fuel business for yourself, but never by yourself. Our team is with you every step of the way. It starts with completing a new Marketer application. Once we’ve received this, we’ll assist you through each step of the approval process.
NON-DISCLOSURE AGREEMENT
A Non-Disclosure Agreement or confidentiality agreement is a formal agreement between you (the prospect) and Pacific Pride to confidentially share information about our respective businesses. We require this to ensure we understand your specific business case and needs.
DISCOVERY CALL & VALUE PRESENTATION
This is a call to get to know you and your management team. The Pacific Pride Account Manager will walk you through a series of Pacific Pride videos and presentations to give you a rundown on who we are, what we do, and how it’s all done to give you the confidence and information you need to evaluate the Pacific Pride opportunity.
WHERE YOU MARKET
We evaluate new site opportunities based on the distance from existing Pacific Pride locations per the Area definitions below.
| Local Area – Metropolitan Statistical Area (MSA) | > 1 mile |
| Local Area – (Non MSA) | 2 miles |
| State / Rural Highways | > 5 miles |
| Interstates | > 10 miles |
PROSPECT DUE DILIGENCE & VALIDATION
Getting feedback from existing Pacific Pride Marketers is one of the most important steps you can take to judge how happy you’ll be with Pacific Pride. They’re your best source of information about what really happens in the day-to-day business of commercial fueling. Ask what they like and dislike, and if they’re happy with the support and services they receive from Pacific Pride. Gather a variety of opinions to get a clear picture of the Pacific Pride system and our entire organization.
NEW MARKETER APPLICATION
This is one of the key steps in the Pacific Pride Marketer evaluation process. Pacific Pride requires your completed application for a credit review. Click here for the online application.
INTERVIEW WITH PACIFIC PRIDE
Once the application is approved and the Pacific Pride prospect has decided to move forward with the purchase, a conference call will be scheduled by the Account Manager with a key member of the Pacific Pride Leadership team. The applicant will be asked specific questions to ensure they have done their due diligence and receive answers to any questions they still might have.
IMPLEMENTATION & MEET THE TEAM
An overview of the project plan, stakeholders, timing and tasks will be reviewed with your team. We will schedule regular calls to ensure tasks and timelines stay on track for setting up your Pacific Pride fuel card program and activating your sites on the network. There are a lot of moving parts and we help you by assigning a dedicated Implementation Manager who will guide you through the process. You will meet with your implementation team via regularly scheduled conference calls.
TRAINING ORIENTATION
Once you are an approved Pacific Pride Marketer, the next step is to get you trained as a Pacific Pride card issuer. Your Implementation Manager will help coordinate training on the Pacific Pride back office system – PacPrideNet. There are certain system functions that you’ll need to become very proficient with to setup new accounts, bill your customers and manage your sites. We are here…not only to get you started, but provide support along the way. Plus, pre-recorded webinars are available any hour of the day – 7 days a week. It is ultimately your responsibility to make sure that you are being trained at a pace that is right for you and that you have the information needed to run your Pacific Pride business.